It is at this opportunity that China’s first AVENUE & SON flagship store and street structure park, located in Taikoo Li, Qiantan, Shanghai, opened.

Skateboarding, one of the official events of the 2020 Tokyo Olympics, is no longer a street entertainment that is not recognized by mainstream sports.

The design team hopes to erase the stereotype that the street is equal to cheap, and use the world’s first skate park made of all marble as a sign and signal, blurring the traditional boundary of street and mainstream cultural values, so that visitors can focus more on skateboarding. The resulting cultural perspective and fashion perspective provide a place full of creativity and texture for derivatives of street culture.

Indoor and outdoor integrated slopes and spatial language, curved handrails, symmetrical relationship between up and down slopes, and tracks like road markings on the ceiling.

The purpose of everything is to integrate the elements of the street with the DNA and space aesthetics of the avenue, so as to become a unique place for the son of the avenue, high-end but down-to-earth, street but full of texture

 

As a brand leading Chinese skateboarding culture, AVENUE & SON is accumulating and precipitating the unique mark of Chinese skateboarding culture. Sliding from the street to the avenue, breaking the bondage, free and diverse, and “savage” growth.